By Peter K. Lam
Microsoft and Yahoo! Team Up
It was announced today that Microsoft and Yahoo! are teaming up to improve the new Microsof search technology, Bing, and hopefully be a tough contender to the dominant Google. Google has remained the most popular and powerful search engine favored by the general public. Yahoo! remains the second most popular but they are still not playing on the same level as Google. The new partnership between Microsoft and Yahoo! could very well spell the end of Google’s dominance in online advertising and search results.
I haven’t used Bing yet so I don’t know how well it works. Microsoft claims it’s just as good as Google, if not better. Yahoo! is ok but is also somewhat lacking in terms of its searching capability. Microsoft and Yahoo! together are far stronger and have a good chance in taking down Google. I personally like Google simply because their search engine is very simple and is very powerful. It usually returns the best results even with very specific keywords whereas Yahoo! search returns some irrelevant results back.
I guess time will tell how successful this business venture will be for Microsoft and Yahoo!. Google still remains a force to be reckoned with but the new partnership will truly give Google a formidable challenge.
